1. 📱 Direct Messaging via WhatsApp & Text

Businesses can now integrate WhatsApp and SMS directly into their GBP, allowing customers to reach out instantly for inquiries, bookings, or support. This feature enhances customer engagement and streamlines communication. ​Blue Aspen

2. 🕒 Service-Specific Hours

Google has introduced an “Add more hours” option, enabling businesses—especially restaurants—to set different hours for specific services like takeout, pickup, drive-thru, and delivery. This ensures customers have accurate information and can plan accordingly. ​99 Calls Blog

3. 🧾 Upload PDF Menus for Restaurants

Restaurants can now upload a PDF version of their menu directly to their GBP, providing customers with clear and detailed information about offerings, enhancing the dining experience. ​Google Help

4. 🧠 AI-Generated Review Summaries

Google has begun rolling out AI-generated review summaries in India, highlighting key themes and sentiments from customer reviews. This feature helps potential customers quickly understand the strengths of a business. ​Google Help

5. 🛡️ Enhanced Verification Processes

To combat fraudulent activities, Google now requires businesses to have a verified GBP to run Google Local Services ads. Additionally, businesses must have a physical storefront to list age-restricted products like alcohol or cannabis. ​Search Engine Journal+1AP News+1

6. 🧾 Expanded Reinstatement Appeals

Google has increased the number of supporting documents allowed during the first appeal for GBP reinstatement from two to five. This provides businesses with a stronger opportunity to provide proof of legitimacy upfront. ​99 Calls Blog

7. 🧭 Visual Search Optimization with Google Lens

Google Lens now supports video and voice searches, making visual content management even more important for brands. This update allows users to search through videos and ask questions in real-time, boosting the need for consistent, optimized visuals. ​PinMeTo

🔧 Tips to Maximize Your GBP in Mumbai

• Regularly Update Information: Ensure your business hours, contact details, and services are current, especially during festivals and public holidays.​

• Engage with Customers: Respond promptly to messages and reviews to build trust and encourage more interactions.​

• Utilize Attributes: Highlight amenities, accessibility features, and identity attributes like “Women-led” or “LGBTQ+-friendly” to attract a diverse customer base. ​Google Help+1PinMeTo+1

• Monitor Analytics: Regularly check your GBP insights to understand customer behavior and adjust your strategies accordingly.